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How Blue Tea Is Stirring Up India’s Herbal Tea Market
The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which...
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How Eggoz Is Revolutionising India’s $8 Bn Egg Market
Eggs have long been a staple in Indian diets, but their retail experience has remained largely unchanged — loose, unbranded, and often unhygienic. Recognising the need for a structured, high-quality...
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Can Berrylush Become The Go-To Fast Fashion Brand For India’s Gen Z?
India’s fashion landscape is shifting as young consumers seek trendy, high-quality clothing without paying a premium price. While luxury brands cater to a niche audience and mass-market retailers focus...
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Meet 23 Semiconductor Startups Powering India’s Technological Prowess
Modern technology is revolutionising industries, driving innovations in smartphones, autonomous vehicles, and advanced AI systems. As India strives for self-reliance in technological advancements, the...
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Can Desi Farms Outpace Amul & Mother Dairy In India’s Booming Dairy Market?
India is the largest producer and consumer of milk and dairy products, with over 85% of Indian families relying on dairy as a staple. However, milk adulteration remains a widespread issue, posing...
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How Torque Is Disrupting India’s $23 Bn Furniture Industry With Custom-Made...
In India, most furniture available today is mass-produced and conventional in style, which hardly justifies the country’s high-margin $23 Bn market opportunity. Lack of customisation, overpriced...
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Can Bacca Bucci Take On Puma & RedTape In India’s Growing Sneaker Space?
India is the second-largest footwear manufacturer in the world, yet the mid-premium category has remained largely untapped, with mass-market brands priced below INR 1,000 and premium global labels...
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Can Heelium Outpace Decathlon In India’s Fast-Growing Activewear Segment?
When Prateek Sharma and Siddharth Jain set out to build a running shoe brand, they had no idea that their journey would take them in a completely different direction. During their early trials, they...
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How Mukunda Foods Founder’s New Venture Is Reimagining Indian Kitchens With AI
The good old way to the heart through the stomach has just got smarter. From refrigerators, air fryers, pressure cookers and pan stirrers to blenders, storage systems, smoke detectors and soap...
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How The Artment Is Making Luxury Décor Affordable For India’s Style-Conscious...
The Indian home décor market is undergoing a transformation as consumers seek pieces that reflect their personality, artistic values, and modern lifestyles. However, high-quality artistic décor often...
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Can FREECULTR Outpace Jockey In India’s Fast-Growing Innerwear Segment?
After serving Fortis Healthcare for over a decade, leading cross-functional roles in operations, ERP implementation, processes, data management, and pricing, Harshit Vij decided to channel his...
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How OM Bhakti Is Blending Heritage & Modern Retail To Reshape Puja Essentials
In India, where daily puja is a household ritual, it’s surprising that the market for essentials like cotton wicks, camphor, and puja oil has remained unorganised for decades. While some brands in the...
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How Something’s Brewing Is Disrupting India’s $500 Mn Coffee Industry With...
India’s coffee culture is thriving. With a $500 Mn industry brewing fast, it’s no surprise that coffee lovers are seeking better brews. While giants like Nestlé, HUL, and Tata dominate the instant...
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19 Quick Commerce Newcomers Aiming To Replicate Blinkit, Zepto Formula
Quick commerce is a rapidly growing sector within the consumer market. Initially focussed on delivering daily essentials to doorsteps, it is now evolving to influence consumer behaviour by offering a...
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How Potful Is Spicing Up India’s Biryani Market With Regional Flavours
An FMCG and retail industry professional and an IIM-Calcutta alumnus who started his corporate journey from Hyderabad, Lokesh Krishnan’s obsession for the tantalising aroma of traditional biriyani is...
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Can Flicka Cosmetics Take On SUGAR And Lakmé With Its Affordable Premium Makeup?
For Priyanka Nawani, makeup was never just about enhancing appearances — it was a form of self-expression and empowerment. As a professional makeup artist, she understood the power of high-quality...
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Can Homestrap Become The IKEA Of Smart Storage Solutions In India?
When Priyanka and Akash Mehta welcomed their first child, they found themselves facing a new challenge — keeping their home organised while managing the ever-changing needs of a growing family. Like...
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How Zed The Baker Is Making India Fall In Love With Parisian Hotcakes
Zaid Sait’s journey into the bakery business was rooted in his family’s 35-year legacy, where he witnessed the transformation of a small artisan bakehouse into a large-scale industrial bakery. This...
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How 9AI Is Automating Workflows For Indian Enterprises
What’s next after OpenAI and DeepSeek? Now that these tech startups have hit the innovation sweet spot, the ChatGPT parent is reportedly eyeing a funding round that could value it at $340 Bn, more than...
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How Doodhvale Farms Is Taking On Dairy Conglomerates With Its Purity Promise
Milk is a staple in Indian households, but its purity has long been in question. From dilution to harmful chemicals, the issue of adulteration runs deep in India’s dairy sector. However, the problem...
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Can Rabitat Do To Kids’ Essentials What Tupperware Did To Home Storage?
When Siddharth Suneja, a serial entrepreneur from New Delhi, became a father in 2019, he met with a dearth of high-quality products for kids in the Indian market. This was when he knew that he was...
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This Startup Wants To Make Deepfake Detection As Easy As An API Call
Who could be a better guarantee for your money in India than Infosys cofounder Narayana Murthy or Reliance chairman Mukesh Ambani? Two individuals bit the bait of fake images that eventually led to an...
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Can Kiko Live Help Kiranas Strike Back At Quick Commerce Giants?
Are dark stores getting darker for quick commerce? As Indian quick commerce platforms tried to gather speed – from fast to ultra-fast delivery – the topline for the Q-Com Big Three became loftier,...
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30 Startups To Watch: Startups That Caught Our Eyes In March 2025
The world’s third-largest startup ecosystem was abuzz with activities in the last month of the financial year 2024-25. Amid a growing number of startups gearing up for the D-Street and investors...
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