In 2011, a Harvard graduate student – Nadiem Makarim – opened a call centre with 20 drivers recruited from the tribal regions of Indonesia. The idea was that commuters would phone into a call centre and request ojek drivers to pick them up on-demand and take them wherever they wanted to go. That’s how Go-Jek […]
The post From Call Centre To The Country’s First Unicorn: How Go-Jek Is Becoming A Way Of Living In Indonesia appeared first on Inc42 Media.