Imagine having VIP access to Wimbledon, securing tickets to sold-out music festivals, or owning a limited-edition Hermès bag — all with just a WhatsApp message. That’s the promise which Indulge Global is aiming to deliver.
Launched in 2022 by Karan Bhangay and Advita Bihani, Indulge Global provides luxury lifestyle concierge service. The startup garnered significant attention after its debut on a recent episode of the latest season of Shark Tank India.
“The response was overwhelming, with phones buzzing as affluent audiences rushed to embrace this new wave of effortless indulgence. The experience was both pivotal and exhilarating,” Bihani said.
The brand has grown from serving just three ultra-high-net-worth individuals (UHNI) and their families in 2022 to catering to over 180 clients today and facilitating unique requests in 180+ countries.
“We identified a gap in the market for bespoke, high-end experiences tailored for UHNIs and decided to create a platform that prioritises privacy, personalisation, and seamless service. The idea was to transform ordinary moments into extraordinary experiences, leveraging our (the founders) expertise in hospitality, technology, and cultural curation,” Bhangay shared.
The startup’s clientele, which includes high-profile industrialists, actors, and entrepreneurs like Kunal Shah, Washington Sundar, and Arjun Kapoor, rely on its ability to provide extraordinary experiences that would be difficult to replicate elsewhere.
Shark Tank India: A Game-Changer For The Brand
The turning point for Indulge Global came when it appeared on one of the episodes of the latest season of Shark Tank India. The show, which has become a significant platform for entrepreneurs, offered Indulge Global a chance to present its unique value proposition to a panel of investors.
The startup’s innovative approach to concierge services, including its 0% commission model and the availability of a 24/7 concierge team (referred to as “Genies”), captured the attention of both the sharks and the audience.
During the episode, the founders offered insights into how the startup’s service works and the growing demand for high-end, personalised experiences. They also highlighted the brand’s transparent business practices, particularly the approach to pricing and the direct value that customers receive on the platform.
This openness resonated with the Sharks, who were impressed by the founders’ clear vision and business model.
What Indulge Global Offers To Its UHNI Clients
Indulge Global provides an exclusive gateway to luxury experiences through two models – Indulge Blue to cater to the Indian audience for INR 50k annually and Indulge Global that caters to clients worldwide at INR 4 Lakh annually.
Members gain access to a dedicated team of six to seven globally experienced professionals who are available 24/7 and can fulfill unlimited requests via a private WhatsApp group—from securing hard-to-get restaurant reservations to sending international birthday surprises.
It recently launched the Indulge App, which, it claims, is the ‘world’s most expensive app’. Designed to offer a comprehensive luxury experience, the app allows users to manage their schedules with personalised calendars, conduct secure transactions using Indulge Tokens, and access curated reels showcasing the latest luxury trends.
The startup also introduced Indulge Blue, a special tier focused on the Indian market, which offers a relationship manager and a range of exclusive services for a price of INR 50,000 annually. For global services available 24/7, the premium package costs INR 4 Lakh per year.
Surge In Demand For Luxury Concierge Services In India
The luxury concierge market in India is experiencing a transformative shift, driven by an evolving mindset among UHNIs. Unlike traditional wealth preservation services, today’s affluent clientele seeks curated, personalised experiences that transcend conventional luxury.
Indulge Global has strategically positioned itself at this intersection of changing preferences, offering services that prioritise cultural enrichment, seamless convenience, and unparalleled exclusivity.
A recent study underscores the market’s potential – the number of ultra-rich Indians is projected to surge to 19,908 by 2028, up 50% from 13,263 in 2023. Capitalising on this exponential growth, Indulge Global has set an ambitious target of serving 12,000 families globally by 2025.
Its recent breakthrough on Shark Tank India has not only validated its innovative approach but also positioned the startup to capture a significant share of this burgeoning luxury market.
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