After three months of rigorous groundwork and indepth data analysis, Inc42 proudly presents the fourth edition of FAST42 — the definitive ranking of India’s fastest-growing D2C brands.
Announced in November last year, this edition saw over 250 applications from across the country and various D2C sub-segments. These brands collectively generated over INR 3,500 Cr ($400 Mn) in revenue, secured INR 1,700 Cr ($200 Mn+) in funding, and created 14,000+ jobs nationwide.
After a meticulous evaluation of revenue growth and business scalability, we are excited to reveal India’s most coveted list of high-growth D2C brands.
For the shortlisting, brands with a minimum revenue of INR 1 Cr in FY22 and a top-line growth of at least INR 7 Cr in FY24 were considered. Additionally, only privately held D2C brands with annual revenues not exceeding INR 100 Cr in any financial year were shortlisted for the ranking.
FAST42 ranking is a celebration of innovation, resilience and impact, which serves as an inspiration for aspiring founders and a definitive list for investors, industry leaders, and key stakeholders tracking India’s dynamic consumer market.
Powered by partners like Nitro, Emiza, Simpl, Amazon Shipping, Rukam Capital, and Vinculum, FAST42 not only recognises standout D2C brands but also provides them with unparalleled visibility within Inc42’s extensive network of readers, investors and ecosystem enablers.
For this year’s edition, we handpicked the most promising D2C brands based on their innovation, scalability, and strong market presence — spotlighting those shaping the future of India’s thriving $300 Bn+ digital-first consumer market.
The FAST42 list was unveiled today in Gurugram by Shri Sanjiv, joint secretary, DPIIT, Sanjeev Bikhchandani, founder, Info Edge; Aman Gupta, cofounder & CMO, boAt; Pooja Sareen, cofounder & editor in chief, Inc42; Vaibhav Vardhan, cofounder & CEO, Inc42; Umair Mohammed, cofounder & CEO, Nitro; Ajay Rao, founder & CEO, Emiza and Nitya Sharma, cofounder & CEO, Simpl, at an exclusive event attended by over 100 D2C founders, investors, and industry stakeholders.
Based on the growth rate achieved by these businesses between FY22 and FY24, we now present India’s fastest-growing D2C brands, which have a consolidated revenue of INR 1,300 Cr and have created over 4,000 jobs.
Meet India’s Fastest-Growing D2C Brands
- House Of EM5
Founded in 2022, House Of EM5, with its premium and long-lasting perfumes, aims to redefine the affordable luxury fragrance market in India. With unique compositions and luxury formulations, it seeks to make a world-class perfumery experience accessible to those who appreciate fine craftsmanship without overpaying for branding and exclusivity.
- What’s Up Wellness
What’s Up Wellness has been simplifying nutrition with guilt-free, functional gummies for modern-day lifestyle needs since 2021. It offers easy-to-consume wellness solutions for skin and hair health, sleep, gut health, and overall well-being. It helps consumers meet their daily nutrition goals in under 10 seconds.
- MyMuse
With a mission to break taboos and normalise conversations around sexual health, MyMuse is redefining intimacy and self-care in India through discreet, high-quality sexual wellness products. Founded in 2020, the brand blends educational content with its products for a more satisfying life in a traditionally conservative market.
- MasterChow
MasterChow was set up in 2020 to offer a range of ready-to-cook sauces, noodles, and condiments that make it easy to recreate restaurant-style Asian meals at home. Unlike mass-produced alternatives, the brand aims to lead the market with its authentic flavours, in-house production, and a diverse product range.
- Hammer Lifestyle
Founded in 2019, Hammer Lifestyle offers feature-rich gadgets with a focus on affordability and design. From smartwatches and wireless earphones to digital health gear like smart toothbrushes and plugs, the brand caters to India’s tech-savvy consumers with stylish-yet-budget-friendly personal tech.
- Knya
Founded in 2021, Knya aims to transform the medical apparel segment with premium-quality scrubs, lab coats, and uniforms that combine functionality, comfort, and modern-day aesthetics. With a focus on durability, consistent sizing, and breathable fabrics, Knya ensures an entirely different workwear experience for India’s healthcare professionals.
- AdilQadri
By offering premium scents, elegant packaging, and consistent quality, AdilQadri aims to make age-old fragrances more accessible and appealing to younger consumers. The brand was set up in 2018 to revive traditional attars with a touch of rich Arabic scents and contemporary French notes, blending heritage with modern preferences.
- SAADAA
Living up to its name, SAADAA sells minimalist, high-quality clothing as a blend of sustainability and effortlessness in everyday style. With breathable fabrics like cotton and linen, silhouettes, and a conscious approach to production, the brand, set up in 2021, caters to consumers seeking simplicity over fast fashion.
- Flo Mattress
Founded in 2018, Flo Mattress has carved a niche in the sleep essentials market with comfort and affordability. The brand eliminates traditional retail markups, delivering high-quality mattresses at nearly half the cost of legacy brands. Its USP lies in hi-tech packaging, hassle-free delivery, a 100-night trial, and a 10-year warranty.
- WellBe Foods
WellBe Foods came up in 2020 as a clean-label foodtech brand that makes everyday eating healthier without compromising on taste. The brand offers snacks, bars, breakfast options, and kitchen staples like atta, rice, pulses, cold-pressed oils, and ghee — all free from refined oils, palm oil, synthetic preservatives, and artificial additives.
- Haus & Kinder
Built at the intersection of design and functionality, Haus & Kinder is a home essentials brand that offers fashion-forward bedsheets, curtains, towels, baby swaddles, and bedding. Founded in 2018 to disrupt the traditional home textiles space, Haus & Kinder aims to reinvent the category by offering modern, trendy, quality products to young Indian families.
- Setu Nutrition
In India’s health supplement market, where unreliable and gimmicky supplements are rampant, Setu Nutrition is trying to provide a range of research-backed health and nutrition supplements for specific problems of consumers, including early ageing, sleep disorders, gut health, immunity and weight management, since its inception in 2017.
- Nat Habit
Founded in 2019, this D2C beauty and personal care brand aims to redefine the industry with its preservative-free, ayurvedic formulations. Rooted in traditional wellness practices, Nat Habit offers over 250 natural SKUs, crafted in-house using fresh, raw ingredients, and is backed by certifications from AYUSH and GMP.
- MIRAGGIO
Tapping into the $3.7 Bn Indian handbag market, Gurugram-based MIRAGGIO creates a fusion of modern style, high-street fashion, and everyday functionality to bring a wide range of accessible and affordable handbags. Since 2019, the company has made a place for itself by launching a fresh collection every month.
- DrinkPrime
DrinkPrime came up in 2016 to offer IoT-powered water purifiers that contain sensors and can be controlled with an app. With subscription-based water purification solutions, the company is tapping into the crucial pain point of customers who rely on plastic cans for drinking water supply.
- RAS Luxury
Using plant-based actives and botanicals for its high-performing and naturally derived skincare products, RAS Luxury is bringing the goodness of Ayurveda to Indian vanities. Founded in 2017, RAS combines natural, ethically sourced ingredients with scientific formulations to offer effective, luxurious, and sustainable natural cosmetics.
- The Pant Project
Launched in 2020, The Pant Project digitises the traditional tailoring experience by offering made-for-order trousers using high-stretch, high-quality, and sustainable fabrics. Cutting the hassle of visiting tailors for the perfect fit for trousers, the D2C brand is tapping into India’s $4 Bn bottomwear market with customisable clothing.
- Zingavita
To solve India’s widespread micronutrient deficiency, childhood friends Sachin Goel and Dheeraj Nagpal launched Zingavita, a scientifically backed ayurvedic supplement brand, in 2020. Zingavita is simplifying wellness for the modern consumer for problems such as low energy, weak immunity, high stress, sleeping disorders, and poor gut health.
- Nirmalaya
With its charcoal-free handmade incense sticks and cones from floral waste, Nirmlaya positions itself as an emerging spiritual tech economy. Founded in 2020, the company claims its products have the least health hazard. It recycles floral waste from 300+ temples every month to turn them into eco-friendly products.
- The Amethyst Store
Born in 2018, The Amethyst Store has made its way into the traditional jewellery market with sophisticated and versatile designs. Making jewellery both accessible and affordable for everyday wear, the brand offers handcrafted, gold-plated silver ornaments as a stylish alternative to gold without compromising on elegance or craftsmanship.
- Anveshan
Founded in 2020, Anveshan is a natural and healthy food brand that claims to bring farm-fresh purity back to Indian kitchens through sustainably sourced, minimally processed products. It offers A2 ghee, cold-pressed oils, natural honey, and superfoods — all sourced directly from a network of over 5,000 farmers.
- Kyari
Since 2022, Kyari has been creating solutions to keep indoor plants healthy and thriving. The brand offers curated plant collections, self-watering solutions, and aesthetically designed, functional planters. These thoughtfully crafted products are designed to spare the buyer the hassle of consistent upkeep while enhancing the home decor and plant care experience.
- Nap Chief
Nap Chief has disrupted the kids’ fashion market with stylish and comfort-first activewear. The brand focusses on modern design, licensed merchandise such as Harry Potter, Marvel, and ISRO, and family twinning outfits. In FY24, the brand doubled its revenue to INR 12.8 Cr. It caters to 1 Lakh+ registered customers.
- The Indus Valley
The cofounders of The Indus Valley are on a mission to transform 100 Mn kitchens across the country with 100% natural, toxin-free cookware. The brand uses cast & sheet iron, clay, copper, brass, bronze, and stainless steel to position itself as a clean-label disruptor in a market dominated by Hawkins and Prestige.
- Bani Women
Founded in 2020, Bani Women blends traditional and modern designs for various occasions and lifestyles. It offers a range of kurta sets, co-ord sets, and dresses that appeal to modern women. In a market dominated by players like Libas and Sabhyata, premium craftsmanship, inclusive sizing, and affordable pricing are some of its USPs.
- Blue Tea
Blue Tea serves natural, caffeine-free herbal teas as wellness-focussed alternatives to traditional green and black teas. In 2018, the brand forayed into India’s growing functional beverage market with Butterfly Pea, Chamomile, and Hibiscus teas. With 99% of sales coming from the online channel, it is aggressively expanding its quick commerce and offline presence.
- Eggoz
Founded in 2017, Eggoz delivers hygienic, farm-fresh, protein-packed, nutrient-rich eggs through a tech-enabled farm-to-consumer model. With a 33.7% jump in revenue to INR 73.1 Cr in FY24, the D2C brand aims to become India’s largest packaged egg player, expanding across quick commerce and retail.
- BerryLush
Launched in 2018, the brand combines aspirational design with accessible pricing to offer stylish dresses and co-ords tailored for workwear. With its digital-first approach, BerryLush has emerged as a go-to-fashion destination for GenZ and millennial shoppers. Its product lineup and supply chain efficiencies allow it to deliver high-fashion looks minus premium price tags.
- Desi Farms
Desi Farms aims to revolutionise India’s dairy market with its farm-fresh, chemical-free, and preservative-free milk and dairy products delivered within 12-24 hours of milking. With 54 in-house SKUs and a daily processing capacity of 1.5 Lakh litres, the D2C brand has come up to challenge legacy players like Amul and Mother Dairy.
- Torque
Torque is shaking up India’s $23 Bn furniture industry by bringing personalised artisanship and handcrafted, custom-made pieces into homes at affordable prices. With manufacturing hubs in Mumbai, Bengaluru, Lucknow, and Hyderabad, and a team of 150+ skilled artisans, the brand blends design flexibility with tech-enabled efficiency to deliver quality furniture quickly and cost-effectively.
- Bacca Bucci
With in-house manufacturing, a 3,500+ SKU catalogue, and a digital-first approach, the D2C footwear brand is carving a niche as a homegrown alternative to global giants. Founded in 2015, Bacca Bucci is bridging the gap between quality and affordability in India’s fast-growing sneakers and lifestyle market.
- Heelium
D2C brand Heelium is putting a fresh and innovative spin on India’s activewear market with its sustainable alternatives to synthetic sportswear. Founded in 2017, the Pune-based brand blends functionality with eco-conscious design to offer breathable, durable, and high-performance apparel. Heelium has found its target market in fitness-focussed and environmentally conscious consumers.
- The Artment
Driven by a growing demand for distinctive and design-forward interiors, The Artment has positioned itself as a leading destination for modern, artistic, and accessible home décor in India. By merging global design aesthetics with local craftsmanship, the brand is redefining how art is integrated into everyday living.
- FREECULTR
FREECULTR is a D2C innerwear brand offering comfort from sustainable and high-quality essentials crafted from bamboo and organic cotton blends. Founded in 2020, the brand focusses on breathable, ultra-soft, and durable innerwear for men and women. With a strong emphasis on fabric innovation, product precision, and affordability, FREECULTR has scaled rapidly in FY24.
- OM Bhakti
Founded in 2012, OM Bhakti is a Bengaluru-based D2C brand that aims to transform the traditional puja essentials market by offering certified products such as cotton wicks, puja oil, camphor, and innovative products like 12-hour battis and ghee-soaked cotton battis. The brand is committed to offering natural, innovative products for religious rituals.
- Something’s Brewing
Launched in 2020, Something’s Brewing is a D2C vertical marketplace that brings artisanal coffee and premium brewing gear to Indian homes. Catering to the growing demand for speciality brews, the brand offers a curated selection of coffee blends, equipment, and home brewing solutions, including its flagship Budan One Touch Coffee Machine.
- Potful
The foodtech brand is on a mission to overhaul the biryani experience in India. The brand offers freshly made, dum-cooked biryanis prepared in traditional clay pots, blending age-old culinary techniques with a modern delivery model. Ranging from Hyderabadi and Kolkata biriyanis to Donne biryani – Potful delivers a unique, aromatic, and authentic dining experience.
- Flicka Cosmetics
This clean makeup brand connects luxury with affordability in India’s beauty products market with vegan, cruelty-free, and FDA-certified products formulated for Indian skin tones. With over 500 retail counters and a strong presence across D2C and quick commerce channels, Flicka is challenging premium players like SUGAR and Lakmé with its cruelty-free offerings.
- Homestrap
On the course since 2016, Homestrap has been redefining home organisation in India with smart, durable, and aesthetically designed storage solutions ranging from clothes stackers and saree covers to moisture absorbers and foldable storage boxes. With a strong omnichannel presence, Homestrap aims to close FY25 with INR 50 Cr in revenue.
- Zed The Baker
Zed The Baker aims to elevate India’s bakery scene by bringing the charm of authentic Parisian bakehouses to Indian streets. Positioned between mass-market and premium players, the brand has been serving preservative-free artisanal treats since 2018. It has 10+ outlets in Bengaluru and plans to scale to 40 stores by 2026.
- Doodhvale Farms
By eliminating middlemen and focussing on indigenous A2 dairy products like Bilona ghee, Malai A2 paneer, and high-protein buffalo milk, this D2C brand ensures freshness, nutrition, and transparency in every sip. Founded in 2019, Doodhvale Farms is rebuilding trust in India’s dairy industry with its farm-to-home model and preservative-free, lab-tested milk.
- Rabitat
Peeved by the dearth of quality kids’ essentials in the market, brothers Siddharth and Sumit Suneja launched Rabitat in 2020. Determined to offer safe, quality food-contact products for kids between two and eight years of age, the brand today commands 16 SKUs, including tiffin boxes, insulated water bottles, feeding bottles, etc.
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