“A shopper who bargains is attracted to discounts; a high-end shopper is looking for value.” This quote aptly describes Manish Taneja’s beauty ecommerce startup Purplle. The portal, which was launched in 2012, with a small 800 sq.ft warehouse space in Mumbai was, at one point, struggling to get the word out with a mere $1240 (INR 80K) […]
The post The Bot And The Beautiful: Beauty Ecommerce Startup Purplle Is Banking On Machine Learning To Achieve $46 Mn GMV In FY ’18 appeared first on Inc42 Media.