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Y Combinator-Backed Mesh Looks To Blend Social Media Analytics With Employee...
The coronavirus pandemic has thrust upon us the new normal where many of us have been working from home for over 6 months now. Tech giants such as Google, Facebook and Twitter have taken the lead to...
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Sleep Solutions Brand Wakefit On Waking Up To The Home Furniture Opportunity...
As pandemic continues to shape and transform the preferences of consumers in India, it becomes imperative for homegrown brands to adapt to online strategies and capabilities to weather and recover from...
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How Chai Brand Tearaja Revamped Its Traditional Image To Embrace The D2C Way
“Business is as good as dead, if you are not going digital.” Manish Jain, founder of homegrown tea brand Tearaja, said those above words to us this week, but the same could have been said about...
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TeamLease-Backed Schoolguru’s WorkX Looks To Make Indian Students Job-Ready...
Open universities or distance learning courses are a well-known feature of the Indian education system. Even if they are not the most sought after institutions of learning, OUs have helped those...
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Chennai-Based Gobuzzr’s IoT Play Looks To Take The Sting Out Of Bee Farming
The humble and oft-ignored honeybee is one of the most crucial links in natural food production and vegetation growth. So while most know bees as the source of honey, a healthy bee population actually...
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Agritech Startup Agrowave Looks To Create Data-Driven Farms In India By...
For decades, India’s small and marginal farmers have suffered the impact of the inefficiencies in the supply chain and have struggled to get a fair price for their produce, leading to hoarding and food...
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Tinkerly Looks To Infuse STEM Courses With Practical AI, IoT & Robotics Kits
Coding for kids is clearly a rage in India’s edtech sector right now, with nearly every other startup looking to build capacity to train kids in 21st century skills. While there are a multitude of...
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How Entropik Is Mapping Emotions Through Tech To Boost Brand Engagement
“You are the product. You, feeling something, that’s what sells,” says Don Draper in the iconic Mad Men which is set around the life of ad executives in the heyday of advertising — the 60s and 70s. And...
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The Growth Strategy Behind MPL’s High-Impact Sponsorships For IPL, Bigg Boss
“In just two years, we have grown to 6 Cr users in India,” — Abhishek Madhavan, SVP of growth and marketing, Mobile Premier League (MPL). If there were any doubts as to why startups are chasing...
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How Focussing On Distribution Helped Epigamia Capitalise On D2C Gains In...
While D2C and online stores have definitely become the norm after the lockdown in India, there’s no doubt that gaining traction is still a matter of being where the customers are. While many millions...
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Home Care Brand The Better Home On Finding D2C Success Through Subscriptions
What sets a D2C brand apart from any other mass-market product or retail brand? There isn’t one answer to this question, but many would agree and these days, many can create products but only a few can...
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This Startup’s Cricket Simulation Tool Looks To Tap India’s Love For IPL...
Six months after live sports and businesses catering to sports events in India went silent, the return of the Indian Premier League has given many Indians something to look forward to amid the...
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Pesto Tech On Unlocking The Value Of Angels As It Raises From Ryan Hoover & 8...
“My relationship with angel investors has been great and some of them even joined me on the entrepreneurial journey too. Overall, I think angels have been very lucky for me,” said Ayush Jaiswal,...
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How Wooden Street Carved Out Positive Unit Economics By Tapping Custom...
The online furniture landscape in India is going through a massive flux after the Covid-19 crisis hindered the growth of many startups operating in the space. From Urban Ladder looking to sell its...
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How This Bootstrapped Company Is Helping Over 10K Ecommerce Businesses...
With an increased dependency on ecommerce for essential needs, Indian homegrown direct-to-consumer (D2C) brands have a massive growth opportunity. What sets the D2C model apart from other traditional...
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Reliance JioGenNext Backed Qzense Leverages High-Tech IoT To Fix Quality...
India produces some of the best fruits and vegetables in the world, but due to inefficiencies in the supply chain, much of what remains in India after exports gets lost due to wastage. Industry experts...
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How Josh Talks’ Vernacular Upskilling Product Gained 1 Lakh Subscribers In A...
In the past 10 months, 1 Lakh people from our non-English speaking target group have bought our (Josh Skills) courses,” cofounder Supriya Paul, wrote in a recent Twitter thread. The rising tide of...
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How Ninestars Is Enabling Organisations To Ride The Digital Content Wave
It is safe to say that the pandemic and the resultant lockdown has only increased the consumer appetite for content. Stuck indoors, without much to do, digital content consumption is skyrocketing...
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How Baby Amore Is Bringing Organic, Eco-Friendly And Premium Baby Care...
Hameed Imthad was working in Dubai when his second child was born. As it often happens with infants, the boy had very sensitive skin and most diaper brands left him with rashes. That’s when Imthad’s...
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Tekie Bets On Animation To Take On WhiteHat Jr & Co In Edtech’s ‘Coding For...
“It took us three years, from 2017 to 2020, to reach this level and in July 2020, we went out to the market and said that this is what we were doing inside our office for the last three years,” said...
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