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How Cosmix Wellness Is Revolutionising The Plant-Based Supplement Market In...
Post-pandemic, the health and wellness narrative has fuelled a surge in demand for nutraceuticals and dietary supplements in India. With a projected 5% CAGR from 2024 to 2032, the market is shifting...
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How Swiss Beauty Is Reaching Shoppers Across 550+ Cities Through Omnichannel...
When people discuss holographic eyeliner or gradient/ombré lips, many may wonder if sci-fi has found its way into the make-up industry. For a long time, K-beauty, particularly Korean skincare, has been...
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How Boba Bhai Is Setting The Stage For Bubble Tea Revolution In India
Bubble tea, a Taiwanese tea-based beverage, has dominated Asia Pacific and North America for quite some time, so much so that the global bubble tea market is anticipated to grow at a CAGR of 9% to...
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How D2C Brand Basil Aspires To Take On Tupperware & Milton In The Indian...
At a time when the country’s consumer houseware market is projected to become an INR 50K Cr opportunity by 2027 on the back of the evolving lifestyle of new-age customers and an increase in disposable...
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From Investors To Office Bearers: Meet The Indian Celebrities Winning The...
India’s flourishing tech landscape is no longer the sole domain of elite business school graduates. The past decade has seen celebrities capitalise on the growth of the world’s third-largest startup...
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How MapmyIndia Backed KOGO AI is Helping Enterprises Build Custom AI Agents
With the advent of GenAI, the world’s technological landscape is changing at an unimaginable pace, and India is no exception. Notably, there is a renewed investor interest in the world’s third-largest...
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How Clueso Is Deploying AI To Help Businesses Automate Video Production &...
In today’s highly competitive tech landscape, capturing the attention of your target audience has become more challenging than ever. This is especially true for enterprises that find it difficult to...
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Can Winston Challenge Legacy Brands In The Personal Grooming Electronics Space?
When Himanshu Adlakha completed his engineering degree in 2013, he had a clear goal in mind — to join his family’s import and export consumer electronics business while establishing a brand in the...
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How Just Herbs Grew 5X To Hit INR 100 Cr Revenue Run Rate In 3 Years Post...
In 2014, when Direct-to-Consumer (D2C) wasn’t the norm and ecommerce giants like Flipkart and Amazon ruled the online retail arena with an iron fist, Mohali-based ayurvedic beauty and personal care...
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21 Agritech Startups Disrupting Agricultural Landscape In India
India has historically been at the forefront of global agricultural productivity, given the vast agro-ecological diversity the country has been blessed with. According to statistics from the Food and...
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How MyMuse Is Changing India’s Perception Towards Sexual Wellness
Despite wearing the crown of being the most populous country in the world, we (Indians) often fight shy of talking about intimacy or anything closely associated with it, including wellness. However, as...
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How Unikon.ai Wants To Change The Professional Networking Dynamics In India
In this era of social media explosion, especially with the proliferation of the internet, an increase in number of mobile users and the advent of GenAI, India was seen cradling 462 Mn social media...
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30 Startups To Watch: Startups That Caught Our Eyes In June 2024
Even as North India seethed under the sweltering sun, the capital-starved Indian startup ecosystem witnessed a pleasant June 2024 as funding levels recovered to some extent on the back of Zepto’s $665...
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How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs
The home decor industry in India is undergoing a major transformation on the back of the growing D2C wave in the country. Ten years ago, when D2C wasn’t the norm, home furnishing meant buying local...
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ICON Wants To Make A Dent In India’s Luggage And Bags Industry
The rise of the Indian D2C wave, triggered by the influx of uncountable new brands, has started to push legacy brands into a tight corner. A case in point is VIP Industries, which despite its...
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How D2C Brand Clensta Clocked INR 78 Cr In FY24 Revenue By Doubling Down On...
Talk about Siachen, and everyone can tell you about the hardships people face across the terrains at 5K metres and above. However, few realise that one cannot even use typical personal care products...
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How D2C Brand Gladful Is Reinventing Indian Breakfast With High Protein Foods
The Indian diet may be rich in carbohydrates but when it comes to protein, we are hardly on par with our global peers. According to several medical journals available online, the country’s protein...
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How BASIC Home Loan Is Revolutionising Affordable Housing Finance By Helping...
The concept of affordable housing got a fillip across India following the launch of Pradhan Mantri Awas Yojana (PMAY) in June 2015. Once considered a sunrise segment, such schemes aim to help...
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Meet The 35 D2C Brands From Inc42’s First Cohort Of D2CX
India is poised to tap into a $300 Bn D2C opportunity by 2030 on the back of the nation’s internet users projected to surpass the 1 Bn mark by then. Also, one must recognise the rapid expansion of...
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How Floryo Aspires To Outpace Legacy Brands Like Aashirvaad With Its...
For generations, local stone mills have been the heart of Indian households to produce flour (atta). Yet, in the last two decades or more, this age-old practice has been replaced by the rise of branded...
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