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Can Setu Nutrition Build India’s Next INR 100 Cr Health & Supplements Brand?
After living in the United States for several years, Nihaal Mariwala was accustomed to a market that sold scientifically proven quality supplements. But, upon returning to India, he noticed a glaring...
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How Perfora Scaled To INR 70 Cr Revenue In 4 Years By Disrupting Oral Care
A quiet revolution is taking place in India, where oral care has often been an afterthought. Earlier, purchases were limited to toothpaste and toothbrush at the local chemist or the neighbourhood...
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Can Nat Habit Outdo Mamaearth, Plum & The Ilk In The Beauty & Personal Care...
Swagatika Das and Gaurav Agarwal had little idea that their shared interest in nature would one day lay the foundation for Nat Habit. Agarwal, who comes from a family of doctors, and Das, with an...
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Inside MIRAGGIO’s Gambit To Compete With Global Handbag Giants
India’s $3.7 Bn handbag market has long been divided between luxury brands that remain out of reach for most and budget-friendly options that often lack quality and design. While giants like American...
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DrinkPrime’s Mission to Fix India’s Broken Drinking Water Infrastructure
For many urban dwellers in India, access to safe drinking water remains a persistent challenge. While high-end water purifiers are too expensive for many, plastic water cans — often the go-to...
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How RAS Luxury Skincare Is Making Ayurveda-Backed Clean Beauty Mainstream
For Raipur-based entrepreneur Shubhika Jain, the journey into skincare wasn’t just a business venture but a deeply personal mission. Growing up on her family’s farms in Chhattisgarh, she was surrounded...
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The Pant Project’s Playbook To Dominate Custom-Fit Bottomwear Market
For Dhruv and Udit Toshniwal, tailoring the perfect fit wasn’t just a business challenge — it was personal. Despite coming from a family that had been in the textile industry for over 45 years, they...
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How Zingavita Is Changing The Supplement Game With Its Modern Take On Nutrition
A study by the National Institute of Health shows that 61% of Indians are deficient in vitamin D, 54% in iron, 53% in vitamin B12, and 37% lack folic acid. Micronutrient deficiency is more common than...
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How Nirmalaya Is Turning Floral Waste Into A Multi-Crore Spiritual Brand
Serial entrepreneur Rajeev Bansal was disheartened by the environmental damage caused by floral waste from temples. During a visit to the Shirdi Sai temple in 2019, he noticed that flowers used in puja...
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How This D2C Brand Is Fusing Heritage And Modern Designs To Redefine Silver...
Rooted in the legacy of Sri Vasavi Thangamaaligai, a jewellery house serving customers since 1942 in Dindigul, Tamil Nadu, The Amethyst Store was born out of a deep understanding of evolving...
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This Startup Is Turning Sci-Fi Nanobots Into Real-World Tools For Health...
Dental hypersensitivity is a common problem among Indians, affecting between 20% and 32% of the Indian population, and current solutions only include desensitising toothpaste, gels, or liquids that may...
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How Anveshan Is Redefining Healthy Eating With Farm-Fresh Foods
When Aayushi Khandelwal, an IIT-Guwahati alumna, struggled with health issues, she turned to her grandmother’s traditional Indian superfood recipes. The impact was so profound that she, along with her...
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Can Kyari’s Self-Watering Planters Solve Urban Gardening Challenges?
Agam Choudhary’s entrepreneurial journey began in 2018 with Robotbanao.com, an ecommerce platform for DIY robotics kits. Over the next four years, he gained deep expertise in product sourcing,...
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This Startup Is Brewing Up A Storm In The Kids’ Fashion Market
When siblings Pooja Gupta and Raghav Gupta from Coimbatore were exploring gaps in India’s massive fashion industry, one segment that caught their attention was kids’ fashion. The market was filled...
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Inside The Indus Valley’s Mission To Transform 100 Mn Kitchens With Healthy...
The birth of The Indus Valley dates back to 2016 when the founders, Madhumitha Uday Kumar and Jagadeesh Kumar, faced a kitchen malfunction. While preparing a meal, a plastic cookware item melted in...
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Can LightFury Build India’s First PUBG-Scale AAA Game?
You don’t have to be a hardcore gamer to know where India stands in the AAA gaming universe. While many have dreamt of putting the nation on the global stage alongside gaming powerhouses like the US,...
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Can Bani Women Become The Go-To Brand For Modern Indo-Western Wardrobes?
After spending over 20 years in the fashion industry, Piyush Mangla, a first-time entrepreneur, identified a growing demand for high-quality Indo-Western wear that seamlessly fuses cultural heritage...
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How Blue Tea Is Stirring Up India’s Herbal Tea Market
The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which...
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How Eggoz Is Revolutionising India’s $8 Bn Egg Market
Eggs have long been a staple in Indian diets, but their retail experience has remained largely unchanged — loose, unbranded, and often unhygienic. Recognising the need for a structured, high-quality...
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Can Berrylush Become The Go-To Fast Fashion Brand For India’s Gen Z?
India’s fashion landscape is shifting as young consumers seek trendy, high-quality clothing without paying a premium price. While luxury brands cater to a niche audience and mass-market retailers focus...
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